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Bilbao Basket
Sound Design, Final Mix & Mastering for “Sua Gara”
“Sua Gara” is the official anthem of Bilbao Basket, created and performed by the renowned Basque band Shinova. Conceived as a music video, brand event piece, digital campaign and transmedia communication asset, the project celebrates the identity of the club, the city of Bilbao and the collective spirit of Basque culture. Produced by Media Attack in 2026, the film was created to accompany a historic moment for Bilbao Basket, following the team’s second consecutive FIBA Europe Cup title. Shot in Bilbao and performed in Euskera, the piece brings together music, city, landscape and community, shaping an emotional portrait of a team deeply connected to its territory.
Sound Design for Emotion, Epic Scale and Collective Identity
Irradian Sound was commissioned to create the sound design and deliver the final mix and mastering for the piece. Our role focused on reinforcing the emotional and cinematic dimension of the video, adding depth, texture and impact to a film built around slow-motion imagery, symbolic gestures and the energy of the supporters. The sound design was crafted to amplify the epic character of the anthem without overpowering the music. Crowd reactions, fan roars, movement, impact, air, rhythm and subtle environmental details were carefully shaped to support the visual narrative and enhance the sense of unity between the team, the city and its audience.
Handcrafted Sound for a Realistic Cinematic Palette
The sonic approach combined synthesis, foley and detailed sound sculpting to create a realistic yet heightened palette. Every layer was designed to sit naturally within the music video while adding physicality and emotional weight to the images. Special attention was given to the treatment of slow-motion sequences, where sound becomes essential to extend gesture, tension and atmosphere. Through handcrafted sound design and precise mixing, the piece gains a stronger sense of presence, turning visual moments into a more immersive and emotionally charged audiovisual experience.
Final Mix & Mastering for Stadium, Press and Digital Campaign
The final mix and mastering were developed for a 16:9 single-channel video designed to live across different contexts: stadium projection, press presentation and digital media campaign. The work required clarity, impact and translation across multiple playback environments, from large-scale public presentation to online distribution.
The result is a powerful and cohesive audiovisual piece where sound design supports the anthem’s emotional force, reinforces Bilbao Basket’s identity and contributes to the celebration of a club, a city and a community united by fire.
Sound Design, Final Mix & Mastering: Irradian Sound Production Company: Media Attack Client: Bilbao Basket Music / Anthem: Shinova Title: “Sua Gara” Location: Bilbao, Basque Country Year: 2026 Language: Euskera Format: Music Video / Brand Event / Digital Campaign / Transmedia Piece
Final Format: 16:9 Single-Channel Video
CONTACT US_
NEXT
PREV
project_
Bilbao Basket
Sound Design, Final Mix & Mastering for “Sua Gara”
“Sua Gara” is the official anthem of Bilbao Basket, created and performed by the renowned Basque band Shinova. Conceived as a music video, brand event piece, digital campaign and transmedia communication asset, the project celebrates the identity of the club, the city of Bilbao and the collective spirit of Basque culture. Produced by Media Attack in 2026, the film was created to accompany a historic moment for Bilbao Basket, following the team’s second consecutive FIBA Europe Cup title. Shot in Bilbao and performed in Euskera, the piece brings together music, city, landscape and community, shaping an emotional portrait of a team deeply connected to its territory.
Sound Design for Emotion, Epic Scale and Collective Identity
Irradian Sound was commissioned to create the sound design and deliver the final mix and mastering for the piece. Our role focused on reinforcing the emotional and cinematic dimension of the video, adding depth, texture and impact to a film built around slow-motion imagery, symbolic gestures and the energy of the supporters. The sound design was crafted to amplify the epic character of the anthem without overpowering the music. Crowd reactions, fan roars, movement, impact, air, rhythm and subtle environmental details were carefully shaped to support the visual narrative and enhance the sense of unity between the team, the city and its audience.
Handcrafted Sound for a Realistic Cinematic Palette
The sonic approach combined synthesis, foley and detailed sound sculpting to create a realistic yet heightened palette. Every layer was designed to sit naturally within the music video while adding physicality and emotional weight to the images. Special attention was given to the treatment of slow-motion sequences, where sound becomes essential to extend gesture, tension and atmosphere. Through handcrafted sound design and precise mixing, the piece gains a stronger sense of presence, turning visual moments into a more immersive and emotionally charged audiovisual experience.
Final Mix & Mastering for Stadium, Press and Digital Campaign
The final mix and mastering were developed for a 16:9 single-channel video designed to live across different contexts: stadium projection, press presentation and digital media campaign. The work required clarity, impact and translation across multiple playback environments, from large-scale public presentation to online distribution.
The result is a powerful and cohesive audiovisual piece where sound design supports the anthem’s emotional force, reinforces Bilbao Basket’s identity and contributes to the celebration of a club, a city and a community united by fire.
Sound Design, Final Mix & Mastering: Irradian Sound Production Company: Media Attack Client: Bilbao Basket Music / Anthem: Shinova Title: “Sua Gara” Location: Bilbao, Basque Country Year: 2026 Language: Euskera Format: Music Video / Brand Event / Digital Campaign / Transmedia Piece
Final Format: 16:9 Single-Channel Video
CONTACT US_
NEXT
PREV
project_
Bilbao Basket
Sound Design, Final Mix & Mastering for “Sua Gara”
“Sua Gara” is the official anthem of Bilbao Basket, created and performed by the renowned Basque band Shinova. Conceived as a music video, brand event piece, digital campaign and transmedia communication asset, the project celebrates the identity of the club, the city of Bilbao and the collective spirit of Basque culture. Produced by Media Attack in 2026, the film was created to accompany a historic moment for Bilbao Basket, following the team’s second consecutive FIBA Europe Cup title. Shot in Bilbao and performed in Euskera, the piece brings together music, city, landscape and community, shaping an emotional portrait of a team deeply connected to its territory.
Sound Design for Emotion, Epic Scale and Collective Identity
Irradian Sound was commissioned to create the sound design and deliver the final mix and mastering for the piece. Our role focused on reinforcing the emotional and cinematic dimension of the video, adding depth, texture and impact to a film built around slow-motion imagery, symbolic gestures and the energy of the supporters. The sound design was crafted to amplify the epic character of the anthem without overpowering the music. Crowd reactions, fan roars, movement, impact, air, rhythm and subtle environmental details were carefully shaped to support the visual narrative and enhance the sense of unity between the team, the city and its audience.
Handcrafted Sound for a Realistic Cinematic Palette
The sonic approach combined synthesis, foley and detailed sound sculpting to create a realistic yet heightened palette. Every layer was designed to sit naturally within the music video while adding physicality and emotional weight to the images. Special attention was given to the treatment of slow-motion sequences, where sound becomes essential to extend gesture, tension and atmosphere. Through handcrafted sound design and precise mixing, the piece gains a stronger sense of presence, turning visual moments into a more immersive and emotionally charged audiovisual experience.
Final Mix & Mastering for Stadium, Press and Digital Campaign
The final mix and mastering were developed for a 16:9 single-channel video designed to live across different contexts: stadium projection, press presentation and digital media campaign. The work required clarity, impact and translation across multiple playback environments, from large-scale public presentation to online distribution.
The result is a powerful and cohesive audiovisual piece where sound design supports the anthem’s emotional force, reinforces Bilbao Basket’s identity and contributes to the celebration of a club, a city and a community united by fire.
Sound Design, Final Mix & Mastering: Irradian Sound Production Company: Media Attack Client: Bilbao Basket Music / Anthem: Shinova Title: “Sua Gara” Location: Bilbao, Basque Country Year: 2026 Language: Euskera Format: Music Video / Brand Event / Digital Campaign / Transmedia Piece
Final Format: 16:9 Single-Channel Video
CONTACT US_