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COCA COLA
Bespoke Music, Sound Design & Mix for New Bottle Roadshow (Spain)
Coca-Cola commissioned Irradian Sound to compose the bespoke music, sound design, and final mix for the roadshow presenting the brand’s new bottle design — a touring event traveling across Spain. As packaging launches are a major milestone for Coca-Cola’s global identity, the audiovisual experience needed a distinctive sonic language capable of amplifying the reveal, reinforcing brand presence, and sustaining impact across multiple venues and formats. The project was commissioned by Viscuit.es with postproduction by NEXcommunity.
A Tailored Composition for a High-Profile Brand Reveal
Our approach focused on composing an original piece aligned with the event’s specific requirements: rhythm, tension, and emotional pacing designed to support the narrative arc of the presentation. Music and sound design were developed as a unified system, ensuring transitions, highlights, and visual cues translated into clear sonic gestures with consistency from city to city.
Bespoke Sound Created from Scratch
All musical and sound elements were created from the ground up, without relying on sound libraries. Through original composition, digital sound design, and carefully crafted textures, we built a bespoke sonic palette tailored to the campaign — supporting clarity, impact, and recognizability within a large-scale brand environment.
Mixing for Consistency Across Venues
The final mix prioritized depth, balance, and translation, ensuring the experience remained cohesive across different playback systems and event spaces throughout the tour. The result is a seamless audiovisual presentation that reinforces the significance of the new bottle launch while maintaining a refined and consistent sonic identity at every stop of the roadshow.
CREDITS_ Bespoke Music, Sound Design & Mix: Irradian Sound Commission: Viscuit.es Postproduction: NEXcommunity Client: Coca-Cola Location: Spain (Roadshow)
FORMAT_ Brand Event / Roadshow Presentation
CONTACT US_
NEXT
PREV
project_
COCA COLA
Bespoke Music, Sound Design & Mix for New Bottle Roadshow (Spain)
Coca-Cola commissioned Irradian Sound to compose the bespoke music, sound design, and final mix for the roadshow presenting the brand’s new bottle design — a touring event traveling across Spain. As packaging launches are a major milestone for Coca-Cola’s global identity, the audiovisual experience needed a distinctive sonic language capable of amplifying the reveal, reinforcing brand presence, and sustaining impact across multiple venues and formats. The project was commissioned by Viscuit.es with postproduction by NEXcommunity.
A Tailored Composition for a High-Profile Brand Reveal
Our approach focused on composing an original piece aligned with the event’s specific requirements: rhythm, tension, and emotional pacing designed to support the narrative arc of the presentation. Music and sound design were developed as a unified system, ensuring transitions, highlights, and visual cues translated into clear sonic gestures with consistency from city to city.
Bespoke Sound Created from Scratch
All musical and sound elements were created from the ground up, without relying on sound libraries. Through original composition, digital sound design, and carefully crafted textures, we built a bespoke sonic palette tailored to the campaign — supporting clarity, impact, and recognizability within a large-scale brand environment.
Mixing for Consistency Across Venues
The final mix prioritized depth, balance, and translation, ensuring the experience remained cohesive across different playback systems and event spaces throughout the tour. The result is a seamless audiovisual presentation that reinforces the significance of the new bottle launch while maintaining a refined and consistent sonic identity at every stop of the roadshow.
CREDITS_ Bespoke Music, Sound Design & Mix: Irradian Sound Commission: Viscuit.es Postproduction: NEXcommunity Client: Coca-Cola Location: Spain (Roadshow)
FORMAT_ Brand Event / Roadshow Presentation
CONTACT US_
NEXT
PREV
project_
COCA COLA
Bespoke Music, Sound Design & Mix for New Bottle Roadshow (Spain)
Coca-Cola commissioned Irradian Sound to compose the bespoke music, sound design, and final mix for the roadshow presenting the brand’s new bottle design — a touring event traveling across Spain. As packaging launches are a major milestone for Coca-Cola’s global identity, the audiovisual experience needed a distinctive sonic language capable of amplifying the reveal, reinforcing brand presence, and sustaining impact across multiple venues and formats. The project was commissioned by Viscuit.es with postproduction by NEXcommunity.
A Tailored Composition for a High-Profile Brand Reveal
Our approach focused on composing an original piece aligned with the event’s specific requirements: rhythm, tension, and emotional pacing designed to support the narrative arc of the presentation. Music and sound design were developed as a unified system, ensuring transitions, highlights, and visual cues translated into clear sonic gestures with consistency from city to city.
Bespoke Sound Created from Scratch
All musical and sound elements were created from the ground up, without relying on sound libraries. Through original composition, digital sound design, and carefully crafted textures, we built a bespoke sonic palette tailored to the campaign — supporting clarity, impact, and recognizability within a large-scale brand environment.
Mixing for Consistency Across Venues
The final mix prioritized depth, balance, and translation, ensuring the experience remained cohesive across different playback systems and event spaces throughout the tour. The result is a seamless audiovisual presentation that reinforces the significance of the new bottle launch while maintaining a refined and consistent sonic identity at every stop of the roadshow.
CREDITS_ Bespoke Music, Sound Design & Mix: Irradian Sound Commission: Viscuit.es Postproduction: NEXcommunity Client: Coca-Cola Location: Spain (Roadshow)
FORMAT_ Brand Event / Roadshow Presentation
CONTACT US_