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ADIDAS
Bespoke Music, Sound Design & Mix for Spanish National Team Shirt Launch
Adidas commissioned Irradian Sound to create the bespoke music, sound design, and final mix for the audiovisual show presenting the new shirt of the Spanish National Football Team. Produced for a major brand launch event, the project required a powerful sonic identity capable of matching the scale, emotion, and cultural significance of unveiling a national team’s official kit. The audiovisual production was developed by Viscuit.es with postproduction handled by NEXcommunity.
Sonic Identity for a Major Sports Brand Event
Sports apparel launches are highly symbolic moments in football culture, where design, identity, and national pride converge. Our work focused on developing an original score and sound design that would reinforce the dramatic tension of the presentation while enhancing the visual storytelling surrounding the shirt reveal.
Bespoke Sound Created from Scratch
All musical and sound elements were created from the ground up, avoiding sound libraries and instead crafting a bespoke sonic palette tailored specifically to the event. Through original composition, digital sound design, and carefully sculpted sonic textures, we built a sound environment capable of amplifying the emotional impact of the reveal while maintaining clarity and precision across the large-scale audiovisual setup.
Music and Sound Design Working as a Unified System
Music and sound design were developed simultaneously to form a cohesive sonic structure that supports the rhythm of the presentation and guides the audience through the narrative arc of the event. The final mix unified all elements into a seamless audiovisual experience designed to translate effectively within the high-energy environment of a live brand presentation.
CREDITS_ Bespoke Music, Sound Design & Mix: Irradian Sound Production: Viscuit.es Postproduction: NEXcommunity Client: Adidas / Spanish National Football Team
FORMAT_ Brand Event / Shirt Launch Presentation
CONTACT US_
NEXT
PREV
project_
ADIDAS
Bespoke Music, Sound Design & Mix for Spanish National Team Shirt Launch
Adidas commissioned Irradian Sound to create the bespoke music, sound design, and final mix for the audiovisual show presenting the new shirt of the Spanish National Football Team. Produced for a major brand launch event, the project required a powerful sonic identity capable of matching the scale, emotion, and cultural significance of unveiling a national team’s official kit. The audiovisual production was developed by Viscuit.es with postproduction handled by NEXcommunity.
Sonic Identity for a Major Sports Brand Event
Sports apparel launches are highly symbolic moments in football culture, where design, identity, and national pride converge. Our work focused on developing an original score and sound design that would reinforce the dramatic tension of the presentation while enhancing the visual storytelling surrounding the shirt reveal.
Bespoke Sound Created from Scratch
All musical and sound elements were created from the ground up, avoiding sound libraries and instead crafting a bespoke sonic palette tailored specifically to the event. Through original composition, digital sound design, and carefully sculpted sonic textures, we built a sound environment capable of amplifying the emotional impact of the reveal while maintaining clarity and precision across the large-scale audiovisual setup.
Music and Sound Design Working as a Unified System
Music and sound design were developed simultaneously to form a cohesive sonic structure that supports the rhythm of the presentation and guides the audience through the narrative arc of the event. The final mix unified all elements into a seamless audiovisual experience designed to translate effectively within the high-energy environment of a live brand presentation.
CREDITS_ Bespoke Music, Sound Design & Mix: Irradian Sound Production: Viscuit.es Postproduction: NEXcommunity Client: Adidas / Spanish National Football Team
FORMAT_ Brand Event / Shirt Launch Presentation
CONTACT US_
NEXT
PREV
project_
ADIDAS
Bespoke Music, Sound Design & Mix for Spanish National Team Shirt Launch
Adidas commissioned Irradian Sound to create the bespoke music, sound design, and final mix for the audiovisual show presenting the new shirt of the Spanish National Football Team. Produced for a major brand launch event, the project required a powerful sonic identity capable of matching the scale, emotion, and cultural significance of unveiling a national team’s official kit. The audiovisual production was developed by Viscuit.es with postproduction handled by NEXcommunity.
Sonic Identity for a Major Sports Brand Event
Sports apparel launches are highly symbolic moments in football culture, where design, identity, and national pride converge. Our work focused on developing an original score and sound design that would reinforce the dramatic tension of the presentation while enhancing the visual storytelling surrounding the shirt reveal.
Bespoke Sound Created from Scratch
All musical and sound elements were created from the ground up, avoiding sound libraries and instead crafting a bespoke sonic palette tailored specifically to the event. Through original composition, digital sound design, and carefully sculpted sonic textures, we built a sound environment capable of amplifying the emotional impact of the reveal while maintaining clarity and precision across the large-scale audiovisual setup.
Music and Sound Design Working as a Unified System
Music and sound design were developed simultaneously to form a cohesive sonic structure that supports the rhythm of the presentation and guides the audience through the narrative arc of the event. The final mix unified all elements into a seamless audiovisual experience designed to translate effectively within the high-energy environment of a live brand presentation.
CREDITS_ Bespoke Music, Sound Design & Mix: Irradian Sound Production: Viscuit.es Postproduction: NEXcommunity Client: Adidas / Spanish National Football Team
FORMAT_ Brand Event / Shirt Launch Presentation
CONTACT US_